How To Build Trust And Rapport With Your Customers

by Leanne M @ Procredible

If you want to build a successful business, you first need to build trust with your customers. This can be done by providing a great service, getting online, gaining testimonials and more, all of which can create loyal clients who will stick with you for life.

Building trust is essential in today’s digital world. Customers expect businesses to be transparent, reliable and provide them with the best experience possible. To do this, you need to demonstrate that your company values its customers and provides a great service that meets their needs.

This also means providing a level of transparency online, this could be done by using customer testimonials and reviews to show potential customers what kind of experiences others have had with your business. Ultimately, one of the best ways to build trust is to get online and use social media channels to engage with customers and show them that you are listening to their feedback and responding accordingly.

This article highlights how you can build trust with your customers. 

Getting Online 

With over 5 billion people now online, the opportunities for businesses to grow and succeed are greater than ever. Having an online presence allows businesses to open up new opportunities and reach a larger customer base. Having an online presence also means that your business is open 24/7, allowing customers from all over the world to access your products and services at any time.

This can lead to an increase in customers and revenue for your business as well as giving you access to a wider range of potential customers. Additionally, being online allows you to connect with people and businesses around the globe, creating new opportunities for collaboration and growth. 

Having an online presence is essential in this day and age if you want your business to grow and increase your customer base. By getting online, you can take advantage of the many missed opportunities out there and make sure that your business is not left behind while also building trust with customers.

Social Media 

Social media is an essential tool for businesses in the modern world. It provides a cost efficient way to improve brand awareness, engage with customers and promote products and services.

Creating a Facebook business page is usually one of the first steps businesses take when getting on social media. This will allow you to reach out to potential customers and build relationships with them. You can also use your page to post tips and tricks that will help customers solve their problems, or make better decisions when buying from you.

By leveraging the power of social media, you can increase your customer base, build relationships with existing customers and generate more revenue for your business. Being able to provide tips and information to your customers as well as engaging with them online will present businesses with more opportunities.

We recommend finding the one that your potential customers use and join there. The most popular social media channels you should look at are:

  • Facebook
  • Instagram 
  • Linkedin
  • Twitter

It’s worth noting that some of these platforms will be more efficient business depending, for example, a photographer would benefit massively from Instagram whereas an electrician would have more luck utilising Facebook and Linkedin. 


Whether you are a tradesman or a service provider, having your business listed on directories is a great way to build brand awareness and enhance your reach.

People may expect to find your business on reputable business directories, such as Checkatrade, which is one of the most popular directories for tradesmen. Having a Google Business Listing is another great option for those looking to get their business listed online, which will also build legitimacy for people searching for the services you offer.

With these directories, businesses can make it easier for customers to find them and build trust with potential clients. Additionally, these directories also provide businesses with an opportunity to advertise their services and products in order to further enhance their reach.

By taking advantage of these directories, businesses can gain exposure they wouldn’t have otherwise been able to get. This is why it’s so important for businesses to make sure they have a presence on these platforms in order to maximise their potential customer base.


A website can be a powerful tool for businesses of all sizes. Having a website makes your business look professional and helps you to attract new customers. It also allows you to show off your products or services all in one place, so customers can easily find what they are looking for.

One study found that ‘86% of people prefer a business to have a website instead of a social media page.’, while social media is very beneficial, having a website as well as a social media page will show more legitimacy to potential customers and an edge over competitors that don’t. 

Additionally, you can use your website to publish important information about your business such as opening hours and contact details that customers might not have had access to previously. A website is also a great way to share testimonials, speaking of which. 


Testimonials are one of the most powerful tools for businesses to show potential customers that their products and services are worth investing in. They provide legitimacy and credibility, which is essential for any business to succeed in today’s competitive market. In fact, ‘reviews produce an 18% uplift in sales‘ for businesses in comparison to businesses that don’t have testimonials.

Additionally, one study found that 93% of people say that an online reviews have impacted their purchase habits, this is why testimonials are so important for businesses online, as they hold such a heavy weight over individual purchase decisions.

Having testimonials on your website, or your social media is a great way to share positive experiences from previous customers. They can help you build trust and humanise your business for new customers as they will be able to read about the experiences of other people who have used your product or service before. 

Not only should you share positive testimonials, but it’s also important to have some negative feedback as well. This will give potential customers a more balanced view of your business and help them make an informed decision when considering your services or products. However, if you were to provide only positive testimonials it can have the opposite effect on customers, having lots of only 5 star reviews can make you look like you have fake reviews and potential customers may find you more untrustworthy than a competitor who has both positive and negative reviews. 

Customer Services

Providing a positive service both online and offline is key to any successful business. It is important to make sure that you are catering to your customers’ needs and getting the most from products and services. Good customer service can help build loyalty with customers, increase sales and create a positive reputation for your business.

It is important to show that you can adapt to different situations and provide solutions that are tailored to the individual needs of each client. When you demonstrate that you can see a problem and fix it, your clients will be more likely to return in the future.

A good customer experience can also lead people to  leave good reviews or feedback on any service you provide. This will help build trust with potential customers and ensure they know they can rely on your services in the future. By providing a positive service, you will be able to build long-term relationships with your clients and keep them coming back for more.

This will help you retain loyal customers and build trust with them. It also helps differentiate you from competitors as you are providing an exceptional level of customer service.


The key to creating good customer experiences and to build trust and rapport with your customers is done through a range of different methods. This can be done by providing quality content on your website, using testimonials from satisfied customers, being listed in directories and more. When customers have a positive experience with your business, they will return for more of your services. Ultimately, ensuring your business is easy to find, and providing proof of legitimacy (especially in this digital age) is the key to trust.

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